Telecom Cloud Services Summit 2012

08:15
Food For ThoughtThe Telecom Cloud Summit Analyst Breakfast Meeting Place
With most of the savviest consultants and analysts represented at the Telecom Cloud Services Summit, we thought you'd appreciate an opportunity to ask them all the right questions in a relaxed, informal atmosphere. Each analyst will host a 'Cloudstorm' roundtable of up to 10 people discussing one of the above key themes of the Summit. Roundtables are available on a first come first served basis to delegates, so hurry up to save a seat!
Cloudstorm Roundtables
- IaaS Cloud and OpenStack - Ovum
- Cloud Security - ITM
- Mixing virtualization and outsourcing - Iskender Business Partner
- Compliance Issues Surrounding the Cloud - Squire Sanders & Dempsey
09:00
Opening Remarks From The Chair
- camille Mendler
  
  Principal Analyst
  
  ITM

Keynote Plenary: The Sky is the limit: optimising cloud after your launch!

09:05
panel DiscussionA Bumpy Ride In A Cloudy Sky: Overcoming The Challenges After Launching A Telecom Cloud Service
- Dealing with the competition of the established IT players
- Going beyond the barriers of data governance, privacy and security
- Overcoming the difficulties of an early market entry in an early adopter stage market
- How to increase telecom operator visibility in the Cloud market
- Placing telcos as credible solution providers in areas such as security, performance and SLAs
- Leveraging core assets in launching and marketing secure, high-availability access to cloud computing services
- Joe Crawford
  
  Global Director of IT Services
  
  Verizon
- Patrik Sallner
  
  Vice President, Professional Services
  
  F-secure Corporation
- Gordon Rawling
  
  Senior Marketing Director- EMEA
  
  Oracle Communications
- Christian Müller-Gorman
  
  Senior Consultant
  
  Iskander Business Partner
- Chris Janz
  
  Spokesperson
  
  ONF
- Adam Janota
  
  Director, Global Networks
  
  Equinix
09:55
Differentiating Your Telecom Cloud Product: The View Of Telefonica
- What is an effective Cloud approach to customers?
- When the best technology is not enough
- How operators can build a strong IT practice based on the Cloud
- How to capture the opportunity and differentiate your cloud offer after its launch
- Maximising your Cloud customer retention numbers
- Why a Cloud Computing offer must be Customer centred, not Technology centred
- Building a global cloud based services strategy
- Eduardo Mendez Polo
  
  Global Director of Cloud Computing
  
  Telefonica Group
10:20
Sharing the Next Fruits of the Cloud
- 360° on Telco Cloud Achievement
- What is missing in the harvest ?
- Business and Socioeconomic changes: 12 months impact and more to come
- Driving the next coming Revenue stream: SoLaaS (Solution as a Service)
- Xavier Poisson Gouyou Beauchamps
  
  Vice President EMEA Cloud Computing
  
  Hewlett Packard
10:45
Morning Refreshments & Exhibition Visit

Vendors Thunderstorm

An innovation exclusive to the agendas of IIR's Telecom Cloud Summit: a storm of the most innovative, quirky and efficient solutions available for Cloud Computing!

Chair
- Christian Müller-Gorman
  
  Senior Consultant
  
  Iskander Business Partner

11:40
What Can Telcos Do To Help Enterprises Transition More Easily To The Cloud?
- What are the steps for an enterprise in transitioning to the Cloud?
- Can I trust the cloud? What about data at rest, location of data and data in transit?
- How do I embrace the consumerisation of IT in a hybrid environment?
- Developing a holistic strategy to help enterprises transition into the Cloud conceptually and technically
- Martin Bishop
  
  Global Head of Hosting Services & Cloud
  
  Telstra International
12:05
The state of the cloud in 2012
- How News International has used the cloud
- Overview of strengths and weaknesses of existing players - particularly Google, Amazon, Salesforce
- The rise of many cloud providers - particularly VMWare based
- What gaps are there in the market place and what improvements are needed
- Ian McDonald
  
  Head of Infrastructure & Cloud
  
  News International
12:30
Telecom New Zealand's client-led approach to cloud
- Providing differentiated client value propositions through Gen-i, the largest ICT services provider in NZ
- Developing propositions and services to efficiently and economically meet the needs of both enterprise & SME markets
- Taking a consultative approach to client on boarding of hybrid cloud solutions through the 'Pathway to the Cloud' methodology
- Discussing the value of network integration in hosted ICT Services
- Neil Osmond
  
  CSO
  
  Telecom New Zealand
12:55
Challenges in building a real, large private cloud
- Virtualization and internal cloud are often touted as the solution to many challenging problems
- Uncovering the hidden costs of cloud-scale virtualization, largely stemming from the complex and difficult system administration challenges it poses, are often overlooked
- Reaping the fruits of internal Infrastructure as a Service cloud requires the enterprise to navigate scalability limitations, revamp traditional operational practices, manage performance, and achieve unprecedented cross-silo collaboration
- Evangelos Kotsovinos
  
  International Vice President – Cloud Computing
  
  Morgan stanley
13:20
Networking Lunch – Taste Of Berlin

Attend any stream
Purple Stream
Silver Stream

Secure Cloud

Chair: Ann LaFrance, Global Co-Leader – IT & New Media, Squire Sanders & DempseyKeywords: strategy, security, content, data, privacy, standards, regulation, green, finance

14:30
PanelEvaluating The European SienA Initiative And The EU Approach To Regulating Cloud Computing
- Presenting the European Standardisation roadmap for clouds and GRID for e-Science and beyond
- How to turn a data protection regime into a competitive advantage for developing cloud services
- Examining the impact of the European Interoperability Framework
- Is a European regulatory approach really possible in a global cloud computing environment?
- What about the experience of US Cloud providers with the patriot's Act
- Steve Purser
  
  Head of Technical Competence Department
  
  European Network and Information Security Agency
14:55
Content Cloud Opportunity for Telecom Operators
- What role can operators play in the consumer content game
- What do consumers look for in choosing a content cloud provider
- Business model and value proposition
- Key security functionality for operator content cloud
- Patrik Sallner
  
  Vice President, Professional Services
  
  F-Secure Corporation
15:20
Making the most with the least: financing the right cloud launch
- Data is safer in your own vault: government/public agencies and bodies highlighting privacy related concerns on Cloud computing
- Examining the security risks associated with data centres hosted in multiple locations across different countries
- Specific solutions for specific problems:
  - Data leakage upon up/download and between cloud services
  - Insecure or ineffective deletion of data
  - Isolation failure
  - Malicious activities by insiders and/or other parties
  - Customer management interfaces
  - Data interception in transit
- How to optimise your cooperation with solution providers in ensuring security in all Clouds – internal, private, public and hybrid
- Mansoor Basha
  
  Group Program Manager Cloud Services
  
  Qtel International
15:45
Afternoon Refreshments & Exhibition Visit
16:15
The Quest For A Truly Green And Renewable Cloud
- A look at the green credentials and potential of the ICT industry
- To what extent is Cloud greener that legacy IT?
- Greenpeace's own experience with the Cloud and the 'green' powering of a global network
- Cloud computing and renewable energies: a partnership
- A proposal from Greenpeace for making your Cloud offer green
- Tom Dowdall
  
  Green Electronics Campaigns Director
  
  Greenpeace International
16:40
Securely handling big data outside and inside the cloud
- Business Intelligence and true BI competency has more and more relevance when deep diving BIG DATA
- Finding methodology and tools to handle structured and unstructured data or handling BIG DATA inside the cloud needs a different approach and has a lot of problem factors even compared to regular big data handling
- What are the applications that can be reached by organizing and maintaining the structured and unstructured data from the cloud to the users ranging from simple market or competitor knowledge up till more complex OLAP tools for analysts?
- Sandor Borbas
  
  Senior Business Development Manager
  
  Magyar Telekom
17:05
The Safest Cloud Of The Skies: Cloud Computing And The US Government Department Of Defence
- Crossing the last frontier for Cloud providers: government and security agencies
- Looking at Cloud through the eyes of the US Government
- Setting up the Cloud Computing process and security operation for the US department of defence
- The importance of security assessment and authorization when offering a cloud services
- Examining case studies and real application scenarios of Cloud in department of defence
- Antonio Mauro
  
  Interdepartmental Research Center In Security And Risk
  
  University of Modena
17:30
A Lawyer For My Cloud: The Most Common Legal Issues Associated With Cloud Computing
- Developing a thorough Risk Analysis when considering launching a Cloud service
- What is the bargaining power of each player?
- Exploring the attitude of regulator and of the customer base
- Approach practical legal matters focusing on Security considerations
- What are the contractual considerations and where's the crossover with outsourcing?
- Ann LaFrance
  
  Global Co-Leader – IT & New Media
  
  Squire Sanders & Dempsey
18:00
End of Summit

Enterprise Cloud

Chair: Camille Mendler, Principal Analyst, ITMKeywords: ARPU, enterprise, competition, roadmap, sales, marketing, aggregation, mobile cloud, AWS

14:30
Cloud computing opportunities for telecoms in targeting enterprises
- An overview of the cloud computing landscape
- Cloud computing architectures and deployment modes
- Opportunities and case studies for telecom providers in the cloud
- Adam Janota
  
  Global Networks
  
  Equinix
14:55
Know, Target, Deliver: A Roadmap For Increasing ARPU And Decreasing Churn Through Offering Cloud Services
- How to plan for future opportunities in the cloud
- Learn how to reach SMBs with the cloud services they want
- Secure access to a broad ecosystem of partners to offer the right set of services at the right price and to the right customer
- Make it easy to manage, bundle, sell, resell, and consume your services
- Jesper Frederiksen
  
  General Manager
  
  Parallels European Union & North Africa
15:20
Exploring the role of Amazon Web Services in the Cloud ecosystem
- Exploring the context of AWS broad service portfolio
- Discussing AWS's growth: bigger but still US-centric
- Evaluating AWS's enterprise ambitions and requirements
- Is price the main differentiator when choosing a Cloud provider?
- Discussing quality of service has improved but SLAs remain weak
- Laurent Lachal
  
  Principal Analyst
  
  Ovuma
15:45
Afternoon Refreshments & Exhibition Visit
16:15
The best salesman for the best product: selling the buzz of the Cloud
- Understanding your target market when launching cloud services
- Developing 'spot-on' segmentation strategies when communicating your cloud offer
- Which are the CRM tools that would maximise customer retention for your enterprises?
- How to create a cross-sell between cloud computing and VAS Services
- Securing an effective trouble-shooting approach for your sales teams
- John Lincoln
  
  Senior Vice President - Enterprise Segment
  
  Du
16:40
Achieving an agile business through ICT services aggregation
- Why and how enterprises can become more agile against lean and innovative competitors
- What does the Consumerization of IT mean in terms of opportunities in the Enterprise market for Telcos?
- What Services aggregation is all about: automation, partnerships, and shooting on a moving target!
- How to fulfil the customer's, user's and supplier's demand for more transparency, and self-service
- The experience of KPN in building the service brokerage model for the enterprise market
- Maarten Kleyn
  
  Programme Executive Cirrus
  
  KPN Corporate
17:05
PanelMobile Cloud Computing as the right solution for enterprises
- Evaluating the advantages of using Mobile Cloud as part of an enterprise Cloud offer
- Identifying the pitfalls in mobile cloud computing including security, liability, data integrity and device management
- Making your way around the world of OS. What are the needs of enterprises when considering mobile Cloud?
- How to develop the right market strategies for selling mobile cloud computing to enterprises
- Monika Binder
  
  Global Vertical Expert Telecommunications
  
  eZ Systems
- Christian Mueller Gorman
  
  Senior Consultant
  
  Iskender Business Partner
- Eduardo Mendez Polo
  
  Global Director of Cloud Computing
  
  Telefonica Group
18:00
End of Summit

Food For ThoughtThe Telecom Cloud Summit Analyst Breakfast Meeting Place

Opening Remarks From The Chair

Keynote Plenary: The Sky is the limit: optimising cloud after your launch!

panel DiscussionA Bumpy Ride In A Cloudy Sky: Overcoming The Challenges After Launching A Telecom Cloud Service

Differentiating Your Telecom Cloud Product: The View Of Telefonica

Sharing the Next Fruits of the Cloud

Morning Refreshments & Exhibition Visit

Vendors Thunderstorm

An innovation exclusive to the agendas of IIR's Telecom Cloud Summit: a storm of the most innovative, quirky and efficient solutions available for Cloud Computing!

Chair

What Can Telcos Do To Help Enterprises Transition More Easily To The Cloud?

The state of the cloud in 2012

Telecom New Zealand's client-led approach to cloud

Challenges in building a real, large private cloud

Networking Lunch – Taste Of Berlin

Attend any stream

Secure Cloud

Chair: Ann LaFrance, Global Co-Leader – IT & New Media, Squire Sanders & DempseyKeywords: strategy, security, content, data, privacy, standards, regulation, green, finance

PanelEvaluating The European SienA Initiative And The EU Approach To Regulating Cloud Computing

Content Cloud Opportunity for Telecom Operators

Making the most with the least: financing the right cloud launch

Afternoon Refreshments & Exhibition Visit

The Quest For A Truly Green And Renewable Cloud

Securely handling big data outside and inside the cloud

The Safest Cloud Of The Skies: Cloud Computing And The US Government Department Of Defence

A Lawyer For My Cloud: The Most Common Legal Issues Associated With Cloud Computing

End of Summit

Enterprise Cloud

Chair: Camille Mendler, Principal Analyst, ITMKeywords: ARPU, enterprise, competition, roadmap, sales, marketing, aggregation, mobile cloud, AWS

Cloud computing opportunities for telecoms in targeting enterprises

Know, Target, Deliver: A Roadmap For Increasing ARPU And Decreasing Churn Through Offering Cloud Services

Exploring the role of Amazon Web Services in the Cloud ecosystem

Afternoon Refreshments & Exhibition Visit

The best salesman for the best product: selling the buzz of the Cloud

Achieving an agile business through ICT services aggregation

PanelMobile Cloud Computing as the right solution for enterprises

End of Summit